Ferrero UK has introduced Nutella Ice Cream Tubs to its lineup, now available at Morrisons stores across the UK.
The 470ml tubs feature hazelnut-flavored ice cream swirled with Nutella and topped with a layer of the classic spread.
The launch builds on Nutella’s expansion beyond spreads, following its successful ventures into biscuits and bakery products.
A spokesperson for Ferrero said: “Early strong performances across Europe confirm the potential of Nutella Ice Cream here in the UK. When you consider that the tubs segment in the UK is the largest across Europe at a value of just above £300 million, the potential for retailers operating in this market is incredibly exciting – particularly with the brand’s loyal fan base.'
Dani Hayward-Bradley, Regional Marketing Director for Ferrero UK and Ireland, revealed that the team has spent “years” perfecting the recipe for this new ice cream product.
“We know that fans will be eager to try the unique Nutella taste and melt-in-the-mouth creaminess of our ice cream, and we’re happy that now we can give them a new and exciting way to experience the brand,” she added.
The tubs are now available at Morrisons, with plans for a wider roll-out across the UK later this year and into 2025.
