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Campari Group appoints Simon Hunt as new CEO


Campari Group has appointed Simon Hunt as its new Chief Executive Officer, signaling a major leadership transition for the spirits company.

Hunt, an industry veteran with over 30 years of experience, will assume the role after a comprehensive evaluation process by the board of directors.

Hunt will succeed interim co-CEOs Paolo Marchesini and Fabio Di Fede, who have been managing the company’s operations since the departure of the previous CEO.

Simon Hunt's official appointment is set for January 15, 2025, during a special general meeting, in line with Dutch corporate governance regulations.

He brings extensive experience in the premium spirits sector, having held prominent roles at leading companies, including a notable tenure as CEO of William Grant & Sons.

Hunt's experience spans strategic roles in both established and emerging markets, with a strong focus on the US, where he has successfully driven brand growth and enhanced operational performance.

Luca Garavoglia, Chairman of Campari Group, voiced confidence in Hunt's leadership for the company's next growth phase. 'His proven and extensive industry experience in building and scaling premium and luxury brands globally will be instrumental,' he stated.

Garavoglia also recognised the contributions of Marchesini and Di Fede during the interim period, commending their efforts in maintaining stability and ensuring a seamless governance transition.

Hunt’s career showcases a profound understanding of the spirits market, with previous roles at industry leaders like Diageo and Pernod Ricard. Most recently, he served as CEO of Catalyst Spirits, a global incubator for premium brands, where he emphasised strategic initiatives and innovation.

Hunt added: “I am honoured and excited to take on this extraordinary opportunity and I look forward to working with Campari Group's talented leadership team and organisation to continue to build on the company’s heritage and success built over the past decades, and to take Campari Group’s potential and growth ambition to its next level.'

Campari Group, renowned for its portfolio of premium brands, is poised to leverage Hunt’s expertise to strengthen its market presence and navigate upcoming challenges.