London’s specialist caterer, Vacherin, has named international coffee expert Marc-Pierre Dietrich as its first Head of Coffee.
This specialised new role was established to advance Vacherin’s vision of crafting and delivering immersive, aspirational, and customer-focused coffee experiences that both reflect and shape London’s vibrant coffee culture.
Marc-Pierre brings extensive expertise and passion for coffee, having held key roles such as Board Director at the Speciality Coffee Association of Europe (SCAE) and its successor, the global Speciality Coffee Association (SCA). He has also served as a representative for World Coffee Events (WCE), a member of the SCA Instructional Design Committee for training, and Head Judge for the World Barista Championship (WBC), as well as a WBC Technical & Sensory Judge. Additionally, he created the SCAE competition judge training program, which spanned 23 European countries, and has acted as Head Judge for national championships in categories including Barista, Latte Art, Brewers Cup, Coffee in Good Spirits, and Cezve/Ibrik Turkish Coffee.
With a robust program of training, development, and engagement initiatives, Marc-Pierre will cultivate a vibrant coffee culture that honors both the art and science of coffee making, inspiring Vacherin’s barista community, clients, and customers alike.
He will also cultivate and strengthen relationships with specialty and artisan coffee roasters, ensuring Vacherin’s continued commitment to provenance, quality, and sustainability.
Marc-Pierre said: “Historically, workplace catering as a business sector was not known for its avant-garde approach to coffee so when I was asked to work with Vacherin, I was intrigued and keen to learn more. It soon became apparent that Vacherin is committed to creating and building an authentic and contemporary coffee culture. Our core objectives are to match and then supersede the high street for the quality of our drinks, the professionalism of our service and to deliver a truly contemporary coffee experience for our clients and their colleagues.
“The team at Vacherin really are a great bunch; superbly professional yet engaging and fun to work with. There’s an extremely strong, vibrant culture of innovation; a diverse client base all at the top of their game and a challenging opportunity to move the needle. I’m delighted to be part of the team and relishing what we can do together.”
Phil Roker, Vacherin’s Managing Director said: “Marc-Pierre is a fantastic addition to the Vacherin team and his expertise is perfect to bring the Vacherin coffee vision to life.
“We aspire for our coffee bars to capture the essence of the 5th wave of specialty coffee scene in London. This involves creating a vibe and dynamism that mirrors the diverse coffee culture of the capital and beyond. Through a focus on skills and knowledge development, provenance and consistent excellence, we’ll continue to grow our community of passionate coffee enthusiasts who are dedicated to creating authentic, relevant and exciting coffee experiences for our customers.”
