Ennismore's hotel brand, The Hoxton is set to expand its global community, with seven hotels lined up to open in some of Europe’s key cities by early 2024.
The Hoxton will open its fourth London hotel in Shepherd’s Bush this December, followed by a huge 18 months with openings in Brussels, Amsterdam (second hotel), Berlin, Edinburgh, Vienna and Dublin.
The Hoxton has continued to go from strength to strength in recent years, scaling its portfolio of open-house design-led hotels in key cities across Europe and North America. Since launching in 2006, community has always been key to The Hoxton, which strives to be a cornerstone of the neighbourhoods it calls home.
Lively lobbies are the beating heart of each hotel, and carefully curated local partnerships ensure each hotel feels like an authentic reflection of its surroundings. Destination dining is key to The Hoxton’s success, equating to almost 50% of revenue in some properties, whilst ensuring each location is as much a destination for its locals and neighbours, as it is for its guests and travellers.
The Hoxton’s upcoming expansion reflects the strong bounceback it has seen since the challenges of the pandemic, with many of its operating properties hitting pre-pandemic levels and making record-breaking restaurant revenue, which is hugely positive when the travel industry faced slow recovery.
Whilst the brand has faced challenges with recruitment as many others in the hospitality space have done, it has explored alternative routes for sourcing talent, and has partnered with Saira Hospitality for its upcoming Shepherd’s Bush opening, a brilliant non-profit initiative that sources and trains undiscovered talent from disadvantaged backgrounds through its pop-up hospitality schools.
Over the course of 2022/2023, The Hoxton’s expansion will create over 800 jobs across its European cities.
Always more than just a bed for the night, The Hoxton launched Flexy Time in 2019, an industry-first allowing guests to check in and out when they choose for free when they book direct.
The brand always looks at ways to innovate the guest experience, taking it out of its four walls through the likes of Camp Hox, and encouraging guests to get out and explore with neighbourhood guides and Hox Friends-curated tips, whilst The Hoxton’s Good Neighbours fundraising initiative is an ongoing commitment to do good for the communities around its hotels.
Shepherd’s Bush — opening December 2022
Shepherd’s Bush comes as the fourth Hoxton in the brand’s hometown and marks the first time heading west for the East London-born brand.
Located on the north end on Shepherd’s Bush green, in the beating heart of the eclectic and diverse neighbourhood and well placed for White City and Portobello Road, the hotel will have 237 playfully-designed bedrooms.
There will be a Thai-Americana restaurant, Chet’s, and a central wraparound bar and terrace where guests can enjoy cocktails and coffees.
Also. a standalone sustainably-minded retail store that will serve the community with refillable products, and The Apartment meeting and events space.
Edinburgh — opening summer 2023
Growing its UK footprint, The Hoxton will open in Edinburgh in summer 2023, coming as an exciting addition to Haymarket and the city’s hospitality scene.
The hotel’s 211 rooms will be split on either side of the street, spread across 10 stitched-together townhouses.
In addition to the hotel’s bedrooms, Edinburgh will feature three ‘Hox Homes’: three-bedroom self-contained apartments that offer guests full flexibility and long-stay accommodation..
The hotel will also comprise a lobby, restaurant, and large event spaces and a gallery.
Dublin — opening early 2024
The Hoxton will restore the former Central Hotel and its iconic Library Bar, taking inspiration from the original designs and legendary stories to kick off an exciting new chapter for the red-brick heritage building.
With a prime location on Exchequer Street in the beating heart of the city, the hotel will have 129 rooms, an open lobby, café and wine bar, restaurant, and a late night music venue — an exciting first for The Hoxton brand