In a pioneering move from KFC Netherlands one KFC store in Rotterdam will replace all chicken with Quorn in order to celebrate the country’s Week Without Meat, which takes from between 9 to -15 March.
KFC is one of many major chains to add a vegan burger to its menu in a bid to meet growing demand for plant-based alternatives. Indeed, the full vegetarian week could be a signal of intent of KFC’s position in the shifting food industry.
Speaking about the decision, Philip Mansbridge, Executive Director of ProVeg UK, said “For a branch of KFC to go 100% meat-free for a full week is nothing short of pioneering. We are seeing a glimpse into the future of fast food right here.
“This is a landmark moment, showing the industry’s need and willingness to adapt to changing consumer preferences for tastes towards healthier and more sustainable foods. Public awareness around the environmental and health consequences of eating meat is growing fast. This branch of KFC is listening, and it sends a very powerful message.”