Quorn Foods, the UK’s No.1 meat free brand, has joined forces with bakery goods specialist, Délifrance, to launch a new Vegan Ham & Cheeze Crown to satisfy the growing plant-based snacking trend.
The product is available via Délifrance in wholesalers from January, offering operators a high-quality vegan pastry to help maximise plant-based profits during Veganuary and beyond.
Combining Délifrance’s experience as the first to bring vegan viennoiserie to market with Quorn’s longstanding reputation as the UK’s leading meat free brand, the Vegan Ham and Cheeze Crown is a delicious golden-brown flaky pastry topped with Quorn Ham pieces in a smooth dairy-free béchamel sauce.
Stéphanie Brillouet, marketing director at Délifrance, noted, “Snacking is a huge trend at the moment and an affordable indulgence for shoppers. Our latest research has shown pastries as a popular snack - 66% of consumers enjoy them between meals and 29% choose them for breakfast.
“At a time when consumers are looking for affordable, indulgent treats, the Vegan Ham & Cheeze Crown can provide the perfect solution for operators who want to provide convenient grab and go options.”
Cheryl Graham, Licensing Manager at Quorn Foods UK, commented, “January is a great time to add new items to the menu. Meat-free sees its highest penetration throughout January, and with the 10th anniversary of Veganuary approaching, one that promises to be the biggest yet, it’s the perfect time for operators to engage diners with more meat free options.
“Veganuary isn’t just about January anymore. Veganuary’s research highlighted that 80% of participants this year were still eating 50% less meat, dairy and eggs six months after taking part[3]. This, alongside a growing understanding of the impact that our diet can have on our health, and the health of our planet, shows that operators need to be taking meat free on menus seriously.
“As the UK’s number one meat free brand, Quorn is known and loved by consumers across the country. This removes the guesswork for diners – vegan or otherwise – when choosing meat-free dishes out of home,” Cheryl conclude.d
Sold frozen in boxes of 40, the ready to bake Vegan Ham and Cheeze Crown ships with an easy-to-use carton holder, making it ideal for food-to-go operators.