D&D London has announced that it will rebrand as 'The Evolv Collection' in April 2025, introducing a new company logo alongside the name change.
A spokesman for D&D stated: “It is an appropriate time for the company to evolve into its new corporate identity. From our early roots as part of Sir Terence Conran’s pioneering restaurant empire, via D&D London, and now into The Evolv Collection, our new name reflects our commitment to a forward thinking mindset for our collection of iconic venues. We constantly strive to evolve & innovate our guest experiences, our products and our environments. And, most importantly on our quest to be the market leading premium restaurant company we never want to think we have arrived, we must constantly evolve and never take success for granted. Our new logo when revealed will represent a continuous cycle of change, growth and speed.”
In addition to the new identity in April, the company will launch an enhanced Evolv Loyalty Club, replacing Club D&D, along with a brand-new website.
Board Director Simon Wilkinson said: “Our strategy for year 2 of our ownership was always about accelerating the pace of change/implementation within the business and growth. April is an exciting milestone for the business, as well as these changes we will also launch Bluebird in the City which replaces the restaurant 3SP at South Place Hotel, home of the Michelin starred Angler restaurant. Bluebird City will be a sister concept to the iconic Bluebird Chelsea, re-enforcing Bluebird as a truly British/London brand, thriving on both sides of our capital city.”
The Evolv Collection is a prestigious group of luxury restaurants, bars, and hotels, primarily based in London, with additional venues in Manchester, Birmingham, Paris, and New York. Currently, the collection owns and operates 20 restaurants and an award-winning hotel, earning numerous accolades for its outstanding food, design, service, and commitment to sustainability. Notably, its restaurant Angler holds a Michelin Star.
